We believe the world needs more creative leaders. IDEO U is an online school where anyone can learn to unlock their creative potential through design thinking and collaboration. Enroll in our Insights For Innovation course here.


David Kelley joins KQED’s Forum to discuss the importance of cross-collaboration and how everyone can unlock their own creativity. Listen here.

DO: Design Kit

Mindsets, methods, case studies and more — Design Kit is’s platform to learn human-centered design, a creative approach to solving the world’s most difficult problems.

DO: Design Thinking in Schools

A directory of schools and programs that use design thinking in the curriculum for K12 students — a resource created by IDEO and the K12 Lab Network at Stanford’s

WATCH: 60 Minutes

In this segment of 60 Minutes, Charlie Rose visits IDEO and interviews co-founder David Kelley.

Rose also discusses the future of design thinking, delves deeper into human-centered design with David in his home, and learns about creative confidence. More footage from 60 Minutes’ time at IDEO here.

READ: Preface + Intro

Want a sneak peek at the book? Download the preface and introduction to Creative Confidence here, then order the book today!

DO: Design Thinking for Educators Toolkit

A creative process that helps you design meaningful solutions in the classroom, at your school, and in your community. The Design Thinking for Educators Toolkit provides you with instructions to explore design thinking. Download the full toolkit here.

DO: The’s Virtual Crash Course

“A 90-minute video-led cruise through our methodology.” The created this online version of one of their most frequently sought after learning tools.

Using video, handouts, and facilitation tips, you’ll be taken through a step-by-step process of hosting or participating in a 90-minute design challenge. Take the course here.

READ: Harvard Business Review

“Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves to the latter category.” —Tom & David Kelley

Tom and David Kelley expand on the concept of creative confidence in this issue of the Harvard Business Review magazine. Read “Reclaim Your Creative Confidence.” Available in German here.

WATCH: David Kelley at TED

Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create.

Watch “How to Build Your Creative Confidence” here.

DO: The's Bootcamp Bootleg Toolkit

Another great resource from the an active toolkit to support your design thinking practice. Originally intended for recent graduates of the’s Bootcamp: Adventures in Design Thinking class, now often used as an introductory experience to design thinking.

The Bootcamp Bootleg is “more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece.” Download the bootleg toolkit here.

DO: The HCD Toolkit

Designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America. The free kit, available for download here, walks users through the human-centered design process and supports them in activities such as building listening skills, running workshops, and implementing ideas.